How to Choose the Perfect Domain Name


When you decide to build a website, the first thing you need to do is select a suitable domain name. If you choose the right one, it can help your brand gain more exposure and attract users’ attention. Additionally, it also has the ability to boost rankings in search engines. Indeed, a domain works as a piece of land on the Internet. Therefore, be very cautious about what domain name you choose. This will greatly affect your new business, blog, or portfolio. I will describe some steps. They will ensure that your domain name represents your goals well. Now let us move straight into making our domains matter most. They are key to digital selfhood.

How to Choose a Domain Name

Your Website

Are all good domain names taken?

It’s a common misconception that all compelling domain names are already taken. Many desirable domains have been taken. But, creativity and the release of new top-level domains (TLDs) still offer many chances. They make it possible to get an attractive domain. You can use domain search tools on platforms like,, and Many others out there have them. They can surprise you with great domain options. Also, new TLDs like .app, .tech, or .art offer a fresh pool of options. They are good for many businesses and personal brands. Be warned though, not all of them are better than your good old .com. or .net. Spamhaus Project has made a wonderful resource. It ranks TLDs based on their link to malware and botnets.

What words can I add to a desired domain name that isn’t available to get something that is available?

If someone has taken your preferred domain name, here are some strategies you can use. They will help you find something similar without changing the meaning too much;

– Add industry-specific keywords: For instance, if “” is taken, try “” or “”

– Use geographical locations: “” can be a great alternative.

– Include verbs or calls-to-action: “” or “” can be viable options.

– Try abbreviations or acronyms: If shorter, these can also be memorable, such as “”

What approaches exist for finding a domain name for a website?

When picking a domain name, there are many ways to go about it. You can keep it short and to-the-point. Or, you can be creative with something hard-to-guess yet fitting. We’ve found some key steps that can really help when selecting your perfect domain name;

– Take advantage of a domain name generator. For example, or offer tools that can give you ideas based on the keywords you enter.

– Stay true to your brand’s spirit. Concentrate on words that represent either who you are as a company or what value you bring.

– Optimize for keywords. Use terms related to your industry which will improve your chances of ranking higher in search engines.

– Make it easy to spell and pronounce. Choose a URL that people won’t struggle with when saying out loud or typing into their browser bar after hearing about it from someone else.

What to Look for in a Domain Name

Should a startup consider buying an expensive domain name from day one?

If you are picking a domain name for your startup, consider if it’s worth spending on an premium one. There are other financial obligations to weigh. Such an investment may be justified if the domain name greatly improves your branding or it is likely to raise recognition or trust. But, a domain name should never outvalue the quality of your product or service. So, if you are really pinched for money and have to make a tough call, go for cheaper alternatives! Many successful companies start with cheaper domains. They switch only when they are bigger and better funded.

Do I Still Need a .com TLD For My Website?

Do new TLDs affect SEO? A variety of online articles would suggest so, but in general sense, Google says no! Here is a well written article from Hubspot to back my verdict. It’s not hard to see why this is the case given all the different methods by which Google can evaluate page quality. Some of them include backlinks, content analysis, search metrics and traffic metrics. To prove Google backs new TLDs, look at some owned and used by Google. They include:,,

Owning a .com domain doesn’t boost search rankings from having it as your TLD. But, you might rank higher anyway because Google loves established brands. What are established brands? Well, they’ve been around for a while. They’ve got a history behind them — years’ worth of quality content, regular updates and solid uptime. If most other factors are more or less equal between two pages competing for the same keyword, the one from an established brand will usually come out on top. A .com domain name can boost search value if you’re buying an existing website. But, it doesn’t matter for new domain names. The TLD doesn’t impact your search rank at all.

Should I wait for a good domain name to become available for my online store or choose a good name and add “shop” before it?

⁤If you are starting an online store, it’s always better to use a readily available domain name. ⁤⁤Don’t wait for the perfect one! ⁤⁤You can modify an unavailable domain name by adding common prefixes or suffixes. ⁤⁤For example, “shop”, “store”, “agency”, and others. This will create your brand’s online presence early. ⁤⁤As well as start on SEO instantly. ⁤⁤If you wait, you might lose useful market time and your rivals could get ahead.

Finding Your Perfect Domain Name

How to find the best domain name for your website

A very important step in creating your online presence is choosing a great domain name. Your domain name should be easy to say, remember, and relevant to your brand or industry. Consider keywords customers might use to find you online, as well as your brand name. When you have a list of words, mix it around. See what sounds good. Mostly, see if it is still open for use. Also think about how your domain name might affect the click-through rate. When many domains pop-up in search results, the ones that are easy to say get more clicks. Just make sure it sounds natural and fits well with the image of your company.

Tools to find amazing domain names

There are tools that can help you generate the best domain name easily. An example is’s Domain Name Generator. They might generate some unique ideas that would never have occurred to you. In addition, domain search tools at domain name registrars make the process much simpler. These tools will quickly inform you if the domain name is available in different TLDs. For instance, sites like GoDaddy, Dynadot etc. are good examples. After typing your keywords, it will display all possible online destinations using them. If someone else has claimed the one you wanted, they’ll suggest alternate options as well.

What is the best domain name for affiliate marketing plus website creator?

Affiliate marketing domain names should reflect the niche you are targeting. It should show visitors clearly what you are promoting. Adding terms such as ‘reviews’, ‘deals’, or ‘top’ can clarify your site’s purpose. For website creators, adding words like ‘build’, ‘create’, or ‘design’ could be an advantage. Also, options like “[Niche]” or “BuildWith[Name].com” blend clarity with branding. They are excellent choices.

Alternatives for a personal site when your name is already taken

Imagine a situation where the domain name you have been looking for is already taken. If you are struggling to think of another domain name, here are some creative ideas worth considering. Change the word order or use different adverbs to improve the sound. Add “the,” “my,” “a,” or a place to it. Additionally, use variously spelled out TLDs as well. Apart from .com and .net, there are more distinctive ones like .me and also .name. Using your initials or middle name can also make your domain stand out from other domains. You should be aiming at an unforgettable title that would take your brand on top. Make up your individualized designation which could eventually lead to new branding possibilities..


One of the most important things is to pick the right domain when you are establishing your brand on the internet. It has a big impact on how memorable it will be and also search rankings together with what people think about it. Remember to use short, catchy names relevant to your business and run them through any good domains checker. For this reason, ideally go for a domain that is versatile, belongs in your field and can be easily typed. Lastly, if you are planning to start your online journey, now is the best time to be online!

About the author

Arkodeep Ghosh

Add Comment